Phoenix Reflections

What do I do for the world to recognize my existence? Simple! Make a ridiculous video and upload it on YouTube. A sure shot formula for visibility.

YouTube was the brain wave of two young men Steve Chan and Chad Hurley who never ventured into Web 2.0 with the idea of making it big. However they went on to be so popular that even Google could not resist buying this company at a price of $1.65 billion. The two freshmen have not been able to settle down with all the popularity yet, and YouTube has already scaled new heights of popularity.

YouTube works on the keywords ‘easy’ and ‘cheap’. Resigning from the technicalities and budget system of television or any other media outlet it allows people to display their video making talent. What more… you do not even need a studio to make a video. It is a potpourri of individual aspirations.

A few years back the world took its first steps on the path of globalization. YouTube ensures its massive spread by providing the public with around the world videos and images.

Who needs a degree when all I need are my tactics!!?

YouTube has brought the amateur and professional onto the same ground. (Unfortunate for those who slog to attain a degree.) Though the videos by amateurs lack the proficient touch, nevertheless they still manage to catch the attention of millions worldwide. Their capacity to entertain the onlooker is what determines their success. Thus it is noticed that unedited and non-tampered material generally has mass appeal. People openly accept flaws and are moving away from the perfect picture painted by most of the conventional media outlets.

YouTube is also a means for media material that has been rejected by other channels. For example: Nobody’s Watching a self-referential sitcom that was denied by the now defunct WB network in 2005 was openly accepted on YouTube. This became a huge success on the site and began getting rave reviews.

YouTube has become such an influential factor that some believe it to also be a determinant of the elections held in America. Thinking about it, the power bestowed upon this site, which ironically is at the mercy of humans, is sometimes scary.

So the title couch potato now stands corrected…it is now ‘bench chip’